Tuesday, March 23, 2021

Advertising agencies are Fake American

For the last... oh, probably two weeks or so, everytime one of my phone apps plays an ad, it seems 95% likely to be a shortened cut of this long-form ad for Apple AirPods Pro.

Is there seriously anyone at all who thinks that this portrayal of the "vibrant" life in a Third World shithole is attractive, and that watching someone navigate it is going to pique their interest in your product? What is especially galling is that this almost certainly was filmed in America, but not a single American is shown. The main "star" is an Asian, the place is crawling with Hispanics and blacks—the group that is the single most likely to resist integrating into American life and adopting an American identity. Even Jews are more likely to intermarry and very slowly become Americanized. (Although they are the second most likely to resist integration.) This is the narrative of conquerors, flaunting in the face of the conquered that their time has passed, their country is no longer their own, their culture is no longer their own, and their streets are filled with ungrateful foreigners playing their uncouth foreign music.

Now, granted, Apple probably doesn't really need to advertise anything; they're Apple and the stupid Apple drones will likely pick this crap up just because it exists, regardless of what any advertising does or doesn't do. But I just have to scratch my head and ask myself who this is supposed to be appealing to. Other Fake American advertising people, most likely, and the hostile, Fake American corporate elite that's buying the ads. But it certainly isn't going to enthuse customers. It should be telling; people assume that ads are to enthuse customers, but that clearly is no longer their purpose, and those who think it is are often conned into wasting their money

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